How to ask customers for Google reviews (without breaking the rules)

Most customers never think to leave a review unless asked. Asking is allowed. Google's own policy page says merchants may encourage genuine reviews, as long as they don't offer incentives or try to influence the rating or content.

What not to do

• Don't offer discounts, free items or payment for a review, or to change or remove one.
• Don't discourage negative reviews, and don't only ask customers you think are happy.
• Don't pressure people to review on the spot, and don't tell them what to write.
• Don't have staff chase a quota or ask for reviews naming a staff member.

Source: Google's Maps contributed content policy. Check it for current wording.

Simple ways to ask

• A sign with a QR code at the counter or on tables (use the generator).
• A line on the receipt or invoice.
• A short follow-up message with your link, sent to every customer.

Wording you can adapt

Thanks for choosing [business]. If you have a minute, we'd appreciate an honest review on Google. Here is the link: [link]

We read every review. If you'd like to share your experience, you can scan this code.

When a review arrives

Reply to good and bad ones in a calm, specific way. The free Review Reply Helper can draft replies you edit.